CREATOR GUIDELINES

By receiving the game key, you are not obliged to post any materials; however, we encourage you to do so!

Should you opt to create content about Lost Rift that was gifted to you:

  • Be honest and truthful with your content – promote what you experienced as a player sincerely, if you choose to do so;
  • As a reminder – please ensure that your content and the way in which you manage the keys comply with applicable content labelling guidance, and also that your content and the way in which you manage the keys align with the relevant laws, rules, and regulations – examples of laws, rules, and regulations that may apply to your content are listed below;
  • Besides the required label, if any, be transparent about the nature of your content – ensure that your audience is clear as to the fact that the game key was received for free from the publisher, and the publisher has no input on your content;
  • in our sole discretion we may grant You multiple key so that You can share them with your friends to experience Lost Rift together or so that You can share the keys with Your audience; please bear in mind however that sharing the keys with others does not exempt You from the obligations indicated in this Guidelines; we will not be jointly responsible for any initiatives created by You in connection with the keys, and the keys themselves may not be used to promote other products or services other than your channel, in particular those that violate the law or any third parties’ terms or the third parties’ reputation.

You must not:

  • Sell the game key provided by the publisher;
  • Share access to the game before the official release on September 25, 2025;
  • Promote anything illegal, abusive, or that could lead to physical harm.

Please note that receiving the key does not create any employment, contractor, or any other legal relationship whatsoever that would obligate People Can Fly to pay you any remuneration. Nothing herein shall be interpreted to establish any rights or obligations typically associated with employment under applicable labor laws, and does not create any partnership between You and People Can Fly.

Example Laws, Rules, and Regulations that may apply to your content:

United States
Federal Trade Commission Disclosures
FTC Endorsement Guidelines

Canada
Influencer Marketing and the Competition Act
Ad Standards

Peru
INDECOPI –  Guía de Publicidad para Influencers

Australia
Ad Standards

New Zealand
Advertising Standards Authority

Japan
The Word of Mouth Japan Marketing Association

United Kingdom
Advertising Standards Authority | ASA Guidelines

Belgium
JEP

France
ARPP

Italy
Istituto dell’Autodisciplina Pubblicitaria

The Netherlands
RSM

Sweden
Konsument verket

Ireland
CCPC